Alan Red: Italian Heritage, Timeless Comfort

Since 1940, Alan Red has embodied the art of Italian craftsmanship, based on family tradition and quality. Born in Italy, the Brand began as the excellence in fine knitwear and evolved to define the European standard for everyday underwear. Our purpose is to create garments that combine lasting comfort and elegance, using the finest natural fibers, ideal for everyday life.

Our Promise: More Than Just Underwear

Alan Red is not just a Brand; it’s a reliable partner that follows you all day long, from mornings to nights. The collection is designed to lighten your everyday life, in all seasons and events. Our garments can be naturally worn, because comfort is the base of good style. As time goes by, Alan Red becomes part of your story: a legacy passed-down from one generation to the next.

A Legacy of Craftsmanship and Values

Alan Red is a Brand owned by Magir S.r.l., a family-run company founded in 1940, now in its third generation.

In a fast-run world between fleeting trends and low-cost alternatives, we stand out by offering authentic Italian design, making long life products, avoiding wastes and overconsumption.

We create iconic styles and timeless basics in high-quality natural fibers such as cotton and bamboo, ensuring that every garment shows decades of expertise.

Our Compass Values

• Tradition
• Quality
• Professional ethic
• Reliability
• Safety process

The Man You’ll Be

The “Man You’ll Be” campaign captures the essence of our legacy and vision: it’s a link between past and future, tradition and modernity. Alan Red is not a simple T-shirt or an underwear garment; it is a passed-down gesture, a family legacy of integrity and style that never fails.

Each garment relates our story: expert craftsmanship, right fibers, essential shapes… all steps are made to put comfort at the first place.

“Family Choice. Everyday.” is more than a claim; it’s a promise. Quality stitching, friendly skin fabrics, a fit that suits all bodies without constrictions. New choices, same high quality standards, because elegance begins with comfort.

Close to You

Since more than 30 years Alan Red has been a reliable network of stores and retailers, all over Europe, gifting customers with the tangible experience of quality and authenticity. From historical boutiques to new enterprises, we are wherever the values of comfort, craftsmanship, and style are kept.

Join Us

Step into a part of a legacy that lasts since 80 years. As Alan Red retailer, you will offer customers an Italian Brand well known for both long lasting comfort and value; a heritage of a Brand that stands for quality and trust across Europe.