ALANRED UNDERWEAR is fully styled and designed in the establishments of a company that operates since 1940 in Italy in the field of quality knitwear. We have the total knowledge of t-shirts outwear and underwear, tops and bottoms.


To enhance the lives of our customers with a premium brand experience we create a classy and iconic fashion, innovating with the latest technology whilst respecting our heritage. We are taking part to create the timeless style.


Our underwear is essential in every wardrobe. We are driving design and innovation in the quest for total customer satisfaction and becoming an indispensable choice for consumers.


Heritage Quality Dignity Class Trust Confidence Honesty


ALANRED UNDERWEAR brand belongs to the historical company named Magir Srl.
Magir srl is a leading company in Italy and produces knitting for over 80 years.
Magir srl was established in 1940 in the italian city of Varese. The company has been growing steadily passing from the sole production activity to the branded commercialization in woman and man underwear.
Magir srl is still owned and run by the Rossi family, now arrived to the third generation.
In a market increasingly hectic and confused, made of external designers and «low cost» productions, we go against the grain. We sign each collection with our family hands, we produce the real and authentic Italian deisign, we only use high quality fibers, natural and refined and we guarantee every item with the history of quality and solidity that talks for us since over 80 years. 


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