ALAN RED UNDERWEAR brand, belongs to the historical company named Magir Srl.
Magir srl is a leading company in «Made in Italy» and produces knitting for over 70 years.
Magir srl was established in 1940 in the italian city of Varese. The company has been growing steadily passing from the sole production activity to the branded commercialization in woman and man underwear.
Magir srl is still owned and run by the Rossi family, now arrived to the third generation.

«MAGIR», it is our family company and has made the history of Italian fashion since 1940 by signing it with her name.
In a market increasingly hectic and confused, made of external designers and «low cost» productions, we go against the grain

We sign each collection with our family hands, we produce the real and authentic Italian deisign, we only use high quality fibers, natural and refined and we guarantee every item with the history of quality and solidity that talks for us since over 75 years.