History

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IN 1940 THE MAGIR COMPANY WAS FOUNDED IN VARESE, ITALY (A SMALL TOWN NEAR MILAN). AFTER PRODUCING T-SHIRTS, POLO'S AND SWEATSHIRTS FOR FAMOUS BRANDS, IN 1996 MAGIR LAUNCHED ITS OWN LABEL: ALAN RED & CO.

MAGIR INTRODUCED THE FIRST COLLECTION OF THE ALAN RED LABEL IN THE NETHERLANDS. FEW YEARS AFTER THIS SUCCESSFUL INTRODUCTION MAGIR BECAME ONE OF THE LARGEST SPECIALIZED SUPPLIERS OF FASHIONABLE BASICS FOR MEN AND WOMEN IN THE NETHERLANDS.

HIGH QUALITY, FASHIONABLE DESIGN, 24 HOUR DELIVERY AND AN EXCELLENT STOCK PROGRAM ARE IMPORTANT KEYWORDS IN THE COMPANY. BECAUSE OF THESE HIGH STANDARDS MAGIR IS STILL MARKET LEADER IN THE COMPETITIVE DUTCH MARKET. THE ALAN RED BRAND  IS ALSO DISTRIBUTED IN: ITALY, BELGIUM,  CZECH REPUBLIC, FRANCE,  GERMANY, HONG KONG, POLAND, RUSSIA, SLOVAKIA, SWEDEN AND SWITZERLAND.

ITEMS LIKE OTTAWA , VIRGINIA AND DERBY ARE WELL KNOWN MODELS FOR OUR CUSTOMERS AND CAN'T BE MISSED IN A BASIC COLLECTION.

BECAUSE ALL PRODUCTION TAKES PLACE IN OUR FACTORIES IN ITALY, WE ARE ABLE TO LIVE UP TO THE HIGH STANDARDS AND QUALITY WE WANT TO PROVIDE FOR OUR CUSTOMERS.

A GOOD BASIC T-SHIRT NEVER GOES OUT OF FASHION.

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